traiteur-var.com – News Features & Event Commentary

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.

The 2025 US Open promises a thrilling showdown, with Aaryna Sabalenka aiming to defend her title against top contenders like Iga Swiatek, Coco Gauff, Jessica Pegula, and rising star Mirra Andreeva.